I am your user.
My name is Lucrezia. We met on a Tuesday night, at 23:47, when I typed "neck pain won't go away" into Google. The phone was the last light on in the house, and I had already decided that tomorrow I would do something about it.
Your site was the second result. I read the page on posture to the end: two and a half minutes, which for someone like me, at that hour, is a lot. Then I did what I always do before I trust anyone: I went looking for the price. Ten seconds on that page. No number, only a form asking for my phone. And I switched off.
For nine days you didn't see me. In those nine days the neck got better on its own, the way these things do, and I forgot about you. Then I came back — but not for the neck pain. This time I typed your name.
I'd like to tell you I remembered it. The truth is a friend said it out loud, and it sounded familiar. I landed on the home page, I went straight to the posture article again, and this time I stayed 4 minutes. Then I closed it again.
192 people arrived on that article in three months. I don't know how many of them got to the price page and found the same form I found. I only know what I did.